The 2026 riding season is officially underway and if you were with us on Saturday, February 21, you already know it started right.
The International Motorcycle Show at Motor Cycle Center brought hundreds of riders, enthusiasts, and first-timers through our doors for a full day of new bikes, real conversations, and the kind of Saturday you don’t forget. From the moment we opened the doors, the energy was there.
Brand reps from across the industry were on hand to walk guests through what 2026 has in store. Ducati kicked things off with Mike Rizner leading the conversation on their latest models. Royal Enfield followed with Conner and Jeff sharing what’s new from a brand that keeps winning over riders who want character with their craftsmanship. David Fields and Andy Janik from Triumph brought the room to life with a deep look at the Tiger and ADV lineup. The afternoon saw Piaggio USA spotlight the Vespa, Moto Guzzi, and Aprilia families, with BMW Motorrad and the Husqvarna and KTM presentation rounding out the day. Every session drew a crowd.
The bikes were great. The people were better. Midwest Overland Outfitters, Ride On Academy, and Heavy Enduro were among the most visited booths at the show. The Ducati Club, Ton Up Club, and the Chicago Region BMW Owners Association were among the bikes clubs also on site, representing the kind of rider community that makes an event like this worth doing. If you didn’t get a chance to connect with any of them, look them up.
The 2026 season is going to be a good one. New models, new routes, new riders coming into the fold. We’ll be right here with you in the middle of it all.
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